At BG, we believe in the power of inclusion, generosity, and glory to our customers. We strive to create a community of cyclists who can feel proud and confident in their apparel, knowing that it was made with their unique needs in mind. This is illustrated in the brand’s initial – B – Bespoke and G – Glory. We also stand by our motto – Minimum Boundaries, Maximum Glory, BG!

We are committed to using only high-quality, sustainable materials in all of our products. Our team works tirelessly to ensure that every piece of apparel we create is not only functional and comfortable but also stylish and on-trend. In the process of manufacturing, a lot of thoughts and efforts are also put into minimizing the effect to the environment, biodegradable packaging and recycled paper tags to name but a few.

Thank you for choosing BG as your go-to destination for bike apparel that is both inclusive and of premium quality. We look forward to being a part of your cycling journey!