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At BG, we believe in the power of inclusion, generosity, and glory to our customers. We strive to create a community of cyclists who can feel proud and confident in what they wear to bike, knowing that it was made with their unique needs in mind. This is illustrated in the brand’s initial – B – Bespoke and G – Glory. In today's world of diversity, we also stand by our motto – Minimum Boundaries, Maximum Glory, BG!

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